Beauty Plus

Clean lashes.Stay all day.Without a trace.

Shop BLINK®Discover the Lash Duo
Tubing technology·Warm-water removal·Rotatable brush·Smudge-free·All day clean wear·Tubing technology·Warm-water removal·Rotatable brush·Smudge-free·All day clean wear·
The ritual

Clean lashes, designed with modern beauty science.

Beauty Plus® redefines everyday mascara. No smudging, no flaking, no shadows beneath the eye only precise. A lighweight mascara that is removed easily with warm water.

0°–30°
Adjustable brush
Tubing formula
Not wax
Warm water
Clean removal
Hand Holding Blink Mascara
Blink Mascara with Green Background
The hero · BLINK®

A mascara that wraps, never paints.

Traditional mascara coats lashes in pigment that can smudge and flake. BLINK® forms lightweight tubes around each lash for clean definition that stays all day, and is removed easily with warm water, leaving nothing behind.

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The innovation

A brush that adapts to your lashes.

Twist to bend, twist back to straighten. One brush, three precise positions, from corner to corner.

0°
Classic coat
Model holding the LIFT® Lash Curler by Beauty Plus against a warm terracotta background.
The tool · LIFT®

LIFT®

Shape, lift and separate before mascara, with a built-in comb for a cleaner, defined curl.

Explore LIFT®

BLINK®

Shop the mascara
Lash Duo by Beauty Plus — BLINK® Advanced Tubing Mascara 6ml and LIFT® Lash Curler styled with a red satin ribbon on a beige background.

The Lash Duo

Two essentials. One refined ritual. Lift first, define second.

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Warm-water removal

Removed away gently, without harsh rubbing.

For sensitive eyes

Lightweight Mascara that feels like nothing.

Stays all day

Clean mascara all day long

No Panda Eyes

No smudge, No flakes

Begin the ritual

Blink.
Without a trace.

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